We had the pleasure of creating the logo of Futura, a holding company based in Rome (Italy)
Thinking of a Holding we immediately imagine something with an impact and which emanates stability.
The choice, therefore, also due to the same name, fell on the FUTURA font, it almost seems like a sign of destiny.
This font has angular corners (in the psychology of forms a sign of stability) but also with very soft and rounded curves (indicating dynamism) which allows us to better disseminate our message:
The future is now, stable but dynamic!
Brand Design | Graphic Design
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